Discover Your Air was born when Nike and Foot Locker asked Bullish to launch a ‘90s-flavored campaign promoting a series of sneaker drops. While working as a Bullish intern, Adweek credited me for my contribution to the campaign, which features a game show hosted by iconic rapper Fat Joe. In additional spots, NBA player Jayson Tatum and rapper Playboi Carti “unearth” their own Nike Air time capsules. We also incorporated pop-up events, influencer features and a series of vertical iPhone videos created by Rick Jacques.

Discover Your Air
Clients: Nike, Foot Locker
Agency: Bullish, Inc.
Production: Mass Appeal
Editorial: Whitehouse Post
Post-Prod: Carbon VFX
Mix/sound: WAVE Studios
Watch the Feature Film
Read the full list of credits on Adweek

Watch ‘Mo Flow Cab
Watch Jayson Tatum’s Unearthing
Watch Playboi Carti’s Unearthing

Watch Rick Jacques’ Videos
Read about us on Adweek
Learn more about Bullish, Inc.

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