Mark
Boston-based band New Dakotas commissioned a logo reminiscent of Monterrey Pop psychedelia and produced work similar to neo-rock bands like Fleet foxes. To reflect their sound, I opted for a hand-lettered graphic and used acetone to give it a gritty, do-it-yourself texture.
New Dakotas Branding
Ink, digital and acetone transfer
Spring 2017
Listen to the New Dakotas here.

Mark
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